Analysis of Advertisement
Analysis according to AIDA: Clorets Chewing Gum
Attention: When looking at this advertisement, the first thing one sees is the fish that is hanging out of the person's mouth. Fish is commonly associated with an unpleasant smell so the advert definitely pulls our attention to the product and its purpose, through the use of appropriate and suitable imagery.
Interest: Now that our attention is drawn to the advertisement, we are interested is being advertised. Which will then lead to a desire for the product.
Desire: Now that our attention is drawn to the ad, and we are interested in what is being advertisement, this creates a feeling if desire for the product. It is obvious that no one wants or likes bad breath so we definitely take note and will want to purchase the product, all because of effective advertising.
Action: Now that we have a desire for the product, it will bring us to the ACTION OF wanting to buy the breath freshening gum because you fear having bad breath
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